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Trendwatching is tracking current trends, which is carried out to identify possible expectations of the target audience. The information obtained is usually used to create promotional campaigns and various promotions that help increase the company's profitability, as well as effectively promote products.
How does this work?
The process involves a detailed analysis of trends, which allows one to determine possible wordpress web design agency future demand indicators for the company's services or products. The trends used in the analysis are identified by studying these signals. The main thing in the analysis is to understand the meaning and purpose behind each specific signal. This is the basis of any successful trend.
The use of trend watching in business contributes to:
• recognizing the relationship between the company and changes in society;
• the ability to forecast the overall picture of the market for at least the next five years;
• identifying products that will be in demand in the future;
• formation of new ideas based on current topics.
The use of this method allows you to create a product that will be based on the expectations of the target audience, as well as increase the competitiveness of the company. The trendwatching method, due to the ability to find new directions for development, will be especially relevant for young small and medium-sized businesses.
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What to look out for
When using the method, it is advisable to focus on certain rules that will significantly facilitate the work and make it more effective for the development of the company.
For example, when tracking new trends, regularity is important, that is, you need to collect information at least once a month. This will give good results after a month, because in this way, information is not collected from scratch, but updated, which is less time-consuming.
It is important to use reliable sources of information and learn to distinguish second-rate sources from quality ones.
The last but not least rule is the need for a clear understanding of the company's goals. The process should always be followed by some decisions made on the basis of the information studied. Only in this way can this method become a truly effective tool in promoting business.
Trendwatching trends
There are current topics that need to be focused on. Some of them may be in demand regardless of the niche in which a particular business is developing. Trends as a phenomenon are wave-like, and they never change abruptly. It is necessary to be able to identify and use the latest trends in advance at the very beginning, otherwise later, when these topics are at the peak of relevance, it will be difficult to seize the opportunity to use them.
So, right now it's worth taking a closer look at the upcoming trends of next year to understand what to expect from the future and how to use the latest themes now.
Neural networks
The trend for using neural networks was set back in 2021, and for the third year in a row, this tool continues to gain momentum. Artificial intelligence technologies are mainly used in promotional campaigns for businesses of any type. An example of the successful use of a neural network in advertising is a series of commercials for a large Russian company, MegaFon, in which a simulated Bruce Willis advertised the company using DeepFake technology.
Short videos
This is a long-term trend that has been relevant for several years and is successfully used as an excellent tool for promoting business. In the era of a huge amount of diverse content and clip thinking among younger audiences, it is already known that between a half-hour video and a two-minute story clip, most of the audience will choose the latter. Also, a tangible advantage of short videos, due to the popularity of the short format, is the ability to quickly grow the audience, which is guaranteed to lead to an increase in the company's profits.
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發表於 18:46:07