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It's like starting to tell a story from its conclusion, it creates confusion and visitors may move on or choose to change site . company-site-testimonials By waiting for the right moment, after they have followed the course of your story and become involved, prospects will be ready to see people like them tell how helpful, professional and good you were at solving their problem and bringing them success. However, if you reverse the order of the components, you risk undermining the importance of customer testimonials. Conversion process Here we come to the main objective of a company website, the conversion of foreign users into business contacts.
When we talk about commercial development , ultimately, it's about finding new business Photo Editing Services opportunities , but in which you can have an agency or content marketing team produce ) communicated the increasingly digitalized market it seems like an impossible mission to get in touch with customers potentially interested in our proposals. In the inbound approach, thanks to the offer of useful and interesting content for the target audience, this naturally arrives on the site pages and the strategy requires the activation of lead generation mechanisms that transform qualified traffic into concrete opportunities to expand one's customer portfolio.
He tools you have at your disposal for the conversion process are offers of premium materials through calls to action strategically positioned on the various web pages. Avoid inserting too many CTAs on a single page because the user could get confused and find them out of place if they are not relevant offers or related to the topic of interest. Gone are the days when you could only hope that the company website would do its duty, today you can have statistics relating to each page, function or element of the site. Thanks to data, design, structure, texts, images and conversion mechanisms can be optimized with a practically scientific approach.
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